Demand Generation Manager (FTE) (San Jose, CA)
An established, B2B high growth company is looking for an FTE Demand Generation Manager to lead enterprise customer demand generation activities – email campaigns, webinars, ABM activities, social media activities, content syndication, etc.
This is a permanent full time employee role, onsite in San Jose, CA.
· Understand target markets, buyer persona, messaging, solution offering, competition, etc
· Plan and execute marketing activities including ABM activities, email, webinars, content syndication, social media, channel marketing, etc
· Plan and execute vertical marketing programs
· Manage marketing activities in Marketo
· Track metrics, analyze results to improve ROI of marketing activities
· 5+ years of hands-on demand generation experience at an enterprise B2B company
· Familiarity with social media marketing and content syndication, etc
· Experience with a marketing automation system (Hubspot, Eloqua, Marketo, etc.) and Salesforce.com
· Demonstrated analytical approach, understanding of core marketing and pipeline metrics
· Bachelors Degree